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ENTRIES FOR 2011 PROGRAM NOW OPEN UNTIL OCTOBER 28, 201O

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Product of the Year is now open for entries for the 2011 program. Entering is easy and takes only 10 minutes. To find out about the program click on the links below:

A few other things you should know about Product of the Year:

	12,000 Canadian Consumers Have Cast their Votes! Find out what belongs in your shopping bag. View the list 2010 Product of the Year winners.
	About Us Product of the Year is the only distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. We’re not only a prestigious award, but an effective one, too. Over the past 23 years in over 25 countries, our winners have enjoyed an average increase in sales of 10-15%. That’s what we like to call ROI. read more Download our fact sheet
	2010 Awards Night The first-ever Canadian winners of Product of the Year were celebrated on January 21, 2010 at a special awards ceremony in Toronto. Special guests included Alan Middleton, Executive Director Schulich Executive Education Centre and Product of the Year Jury Chair, who spoke about the importance of product innovation, and Chris Louden, Publisher and Editor-in-Chief of Marketing Magazine, who was the MC for the awards ceremony. View the photos
	Product of the Year 2011 Timeline The Product of the Year 2011 Awards open for entries May 1, 2010. See the full timeline.
	How It Works and Why Enter By recognizing innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and ROI. Read about our three-step process and how to enter your product.
	What Marketers in Canada and Around the World Think We’re not the only ones who think Product of the Year is a good idea. See what some of Canada's winners and some of Europe’s leading marketers think about it. View testimonials.
	TNS Consumer Research Methodology Product of the Year has partnered with TNS Global to leverage their experience in managed access panels to deliver research consistent with the methodology developed for this survey and used around the world for more than 20 years. Product of the Year Canada will survey a balanced and representative sample of 12,000 consumer households from across Canada.
	POY Logo Increases Purchase Intent By 25% According to the results of a recent TNS monthly Omnibus Express survey, inclusion of the Product of the Year Logo on a package is 25% more likely to positively influence Purchase Intent than using the word “New!” In addition, the survey found that women are 10% more influenced by the POY logo than the general population. The survey included interviews with 1,000 representative households in the U.S. Learn how our strategic marketing alliance with IDS Canada/Canadian Health Media Network (CHMN) will provide our winners with $12K of free media...read more
	Media Centre Recent news on Product of the Year Canada and media contact information.
	Social Media Bookmarks Follow us on Twitter! Watch us on YouTube. See photos from the 2010 awards night on Flickr.